The broadband cable market is transforming as pay-TV providers move aggressively into what was once considered the telco space. Meanwhile, customer expectations have risen as consumer and business customers alike seek rich content, multi-use devices, networked products and converged services including on-demand video, digital TV, high speed Internet, VoIP and wireless applications. It's uncharted territory for most broadband companies.

Broadband cable providers are evolving from focusing solely on "homes passed" to owning and enriching the customer experience. As they seek to tackle this and other strategic issues like:

• Retaining customers and managing their convergence experience
• Completing the multiplay: the move into wireless
• Managing new forms of content
• Complex bundling and segmentation
• Courting business customers, large and small
• Leveraging next-generation architectures
• Understanding digital advertising models

...they have a trusted advisor in Amdocs. All our offerings are built to support broadband cable providers as they create and deliver an intentional customer experience in a next-generation world.